Become an Affiliate

Join Ninlay’s affiliate programme and partner with us to grow your revenue and offer your audience a reliable Canada-friendly online casino option. We welcome publishers, streamers, affiliates and other marketing partners who want a straightforward, compliant way to monetise traffic. We work side-by-side with partners to convert engaged Canadian players while keeping reporting and payments clear and predictable.

Purpose of the programme

Our affiliate programme is built to create mutually beneficial referral relationships. We aim to provide partners with commercial terms that reward long-term performance, simple onboarding, and the tools needed to attract players from Canada. The focus is on quality traffic and sustainable growth rather than short-term spikes.

Partnership benefits

Partners get access to a dedicated affiliate manager, timely payments in CA$, and a selection of creatives and landing pages tailored for Canadian audiences. We provide flexible payment scheduling to fit your bookkeeping, along with clear invoicing and regular account reviews. Support is available to help optimise campaigns and improve conversion rates.

Commission structure

Model options

We offer common commission models that suit different partner types, including revenue-share, CPA and hybrid arrangements. Each option is performance-based and can be discussed during onboarding so we can match the model to your traffic and goals. Specific rates and qualifying terms are agreed in writing and reviewed periodically.

Tracking and reporting transparency

Accurate tracking is a priority. Partners receive access to a secure reporting dashboard with real-time activity, click and conversion logs, and payout history. We reconcile reports regularly and make sure tracking parameters are compatible with common affiliate platforms. Any discrepancies are investigated promptly and we keep an open line for questions.

Marketing tools and support

We supply a library of marketing assets, including responsive banners, deep links and localized landing pages in English for Canada. Creatives are updated for seasonal needs and device formats. Our team can provide A/B testing suggestions, campaign tracking parameters and compliance-ready copy that includes required responsible gambling messaging.

Long-term cooperation

We prioritise long-term relationships and regular communication. Partners benefit from performance reviews, custom deals for scaling traffic and the possibility of exclusive or time-limited campaigns by request. If you’re focused on steady growth and transparent partnership terms, we’ll work with you to build a plan that scales over time.